We hope you survived the long 4th weekend and are back on track getting after it. This week we rounded up a few thoughtful articles on the nuances of gym culture and sportswear marketing. One writer from Outdoor Magazine explains how brands are now using models or influencers instead of athletes to market toward customers, which seems to be the go-to tactic for female activewear. Interestingly, Under Armour just named A$AP Rocky as the new face of their lifestyle brand.

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See you next week…

The Man Who’s Making Nike More Sustainable

VIA ESQUIRE

Sportswear Brands Should Use Athletesโ€”Not Modelsโ€”in Their Ads

VIA OUTDOOR MAGAZINE

A$AP Rocky to Sign With Under Armour

VIA HYPEBEAST

Hereโ€™s Why We Need to Stop Making the Gym a Social Function

VIA HIGHSNOBIETY

Improve Your Explosiveness With a Plyo Warm-Up

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