This week, men’s premium essentials brand Mack Weldon debuted AIRKNITx, its first activewear series. The collection, available online at mackweldon.com, will also be sold exclusively at all Equinox in–club shop locations. The AIRKNITx series includes underwear (both boxer brief and brief styles), a crew neck t-shirt, and socks, respectively priced at $28, $42, and $24. Developed with the most innovative fabric mills and manufacturing partners, AIRKNITx’s launch serves as Mack Weldon’s next step in further distinguishing itself as one of the underwear market’s most inventive players.
AIRKNITx products are composed of a unique microfiber blend and hold true to Mack Weldon’s signature design approach. Key features include a flyless pouch for ultimate support, moisture wicking, anti-bacterial technology, and a high-stretch microfiber zone, engineered for maximum breathability.
“Guys are active all day, every day; so we created a product that is as suited for the boardroom as it is the locker room,” said Matthew Congdon, Vice President of Design at Mack Weldon. “Our customers want a hybrid product that compliments their active lifestyle.”
Mack Weldon’s AIRKNITx products come in grey heather, blue heather, and redwood heather (boxer brief only). AIRKNITx is available online at www.mackweldon.com, with the boxer brief sold in all Shop @ Equinox locations beginning today. Mack Weldon’s retail partnership with Equinox marks the brand’s first major venture into offline retail.