Last month Under Armour released it first line from UAS – Under Armour Sportswear. The first collection, aptly named UAS Collection 01, is the result of veteran designer Tim Coppen’s artful blend of contemporary design with modern performance functionality. At first glance the collection appears more fashion forward than performance minded, however, upon deeper inspection the line is fused with technical fabrics, performance cuts, and a clear slant toward functionality. The new line lies in the luxury lifestyle apparel realm, as UA attempts to broaden its reach in the ever-competitive sportswear industry.
From the company website:
DRIVEN BY A DESIRE TO ENABLE THE AMBITIOUS
TO GO LONGER, HARDER AND FASTER.
UAS IS MODERN AMERICAN SPORTSWEAR.WE EMBRACE OUR AUTHENTIC SPORTING ROOTS
AND RESPECTFULLY PAY HOMAGE TO THE
CLASSICS, WHILE DELIVERING FAST, MODERN
FUNCTIONALITY SUPPORTED BY UNDER ARMOUR’S
PERFORMANCE INNOVATIONS.FASHION WITHOUT HINDRANCE OR RESTRAINT.
We did our best to find everything we can on the new release. The following excerpt is from an interview at Mr-Mag, featuring the president of sport fashion at UA, Ben Preuss:
“UAS features a fusion of high-tech and high-tailoring, from the innovation offered at Under Armour and the aesthetic brilliance that is Tim Coppens. It is designed to artfully blend the worlds of sports and fashion, and deliver intuitive product optimized for the variable conditions of everyday life,” added Ben Pruess, president of sport fashion at Under Armour. “UAS embraces its authentic sports roots and pays homage to the classics. The result is fast, modern functionality supported by performance innovation from Under Armour. UAS Collection 01 embodies the spirit of Under Armour’s 20-year east coast heritage, and the men’s and women’s apparel, footwear and accessories that are forged from the field and built for life.”
Also check out this article from Hypebeast on the release, and this audio interview from High Snobiety on how Under Armour Is Reshaping Sportwear.
Shop the line here.