Earlier this month Adidas made another move to gain marketshare in the sportswear industry with the introduction of Adidas Athletics. The brand looks to bridge the gap between sportswear and lifestyle, offering functional goods that perform and are highly stylish. Think of the NMD, which is a technical running shoe but the envy of sneakerheads and streetwear types world wide.
The new line is the result of collaboration between Adidas and its thousands of sponsored athletes. The common thread linking the athletes amongst all sports was the need for focus and lack of distraction during training and leading up to an event. Adidas answered the call with the Z.N.E. or, Zero Negative Energy, hoodie, the staple piece of the Athletics line.
The Z.N.E. goods use heavyweight technical materials with minimal graphics and thoughtful design to reduce distractions and maximize focus. The entire Z.N.E. collection includes the hoodie, a windbreaker, pants, shorts, and three quarter pants in colors ranging from white, navy, black, olive, and ice blue.
Shop the full line here.
