Subcultures lie beneath the vail of popularity, giving identity to those whose passions runs deep. With the size and reach of the sport of futbol, it makes sense there would be a brand to represent the lifestyle. F.C. Dorsum is here for those whose passions lie on the pitch.
The name, F.C. Dorsum, represents a fictional club playing in a fabricated league whose mascot is the moth. The brand’s color, midnight navy, is representative of when moths come alive. And just as moths are drawn to bright lights, those who revel in the game of soccer are drawn to the stadium lights of competition.
At first glance, the brand has done a tremendous job telling a story and creating identity. Their debut line, which blends street and activewear, features two lifestyle tees, a performance shirt, and a track jacket and cap. Their design is clean, story is solid, and as “FC Dorsum aims to make a powerful impact in the world of global football and fashion alike,” we’ll be spectating intently from the sideline.
Check out the look book here.
