The brand with three stripes has exploded over the last few years, edging out Under Armour and Reebok, and nipping at the heels of sportswear titan, Nike. Much of Adidas’ recent success has come from premium endorsement deals with A-class celebrities and influencers. But possibly more so from the brands expansion of urban footwear that has become the apple of every sneakerhead’s eye.
[ Check out our review of the Adidas NMD R1 here. ]
Although the highly coveted Yeezy Boost sits atop of Adidas’ sneakerhead hierarchy, the NMD has propelled the company back into relevance since their debut in 2015. The NMD collection, which is created for “urban exploration,” aims to outfit the streetwear-minded athlete with crossover goods able to handle daily urban commute and athletic pursuits. This week, Adidas launched updates to the collection including jackets, bags, shorts, hoodies, tees, and more.